Top 10 questions and answers about Softline Ecommerce

What is Softline Ecommerce?

Over the past 6 years, we have been optimizing and handling online sales on behalf of our clients in Europe, Asia and Latin America.

Here’s our story: ● 2014: Softline Ecommerce platform is launched in Eastern Europe. ● 2016: Our solution is extended to Latin America, providing monetization and conversion optimization for our customers in this important and emerging region. ● 2018: We started operating in the Asia-Pacific region, which has a growing role in the global economy. ● 2019: We are offering our customers more than 200 payment methods, allowing for an optimal local user experience. ● 2020: We are now helping more than 300 customers with monetization, conversion, billing, payment processing in more than 50 countries around the world.

What does Softline Ecommerce do exactly?

At Softline Ecommerce, what we do is very simple. We help companies become successful global businesses. We help our clients (online vendors) optimize and accelerate their global expansion with our all-in-one ecommerce platform.

User journey optimization: ● Conversion optimization, ● Retention of customers (Renewal), ● Top-notch customer support, ● Maximizing monetization and revenue.

Back office/day-to-day operations: ● Payment processing, ● Local currencies, ● Local payment methods, ● AI-based fraud minimization, ● Securing transactions, ● AB testing throughout customer journey, ● Invoicing, ● Tax management, ● Compliance with global and local regulations.

We take care of everything. Selling your online products and services online globally has never been so easy!

How big is Softline Ecommerce?

When partnering with Softline, you know you are not alone. A full team of dedicated professionals is behind you, every step of the way, and entirely committed to your success.

Here’s Softline Ecommerce in numbers: ● 4500+ team members, ● 1500+ account managers, ● 1000+ sales professionals, ● 5 offices around the world, ● 200+ payment methods available, ● 50+ countries covered with our all-in-one ecommerce platform, ● 300+ clients and growing quickly.

Softline is a merchant of record (MoR), but what does that mean exactly?

If you are selling products and services online, it can be a burden to handle payments on your own. Softline takes that burden away from you. We are also held liable by the financial institution that processes the end consumer’s bank card payments.

Here’s what Softline Ecommerce does as a merchant of record (MoR): ● We create a seamless checkout journey, ● We process consumers transactions for you, ● We adapt to your local customers to maximize sales, ● We handle declined payments and user refund requests, ● We minimize the risk of fraud, ● We deal with billing, fees, VAT and sales tax.

Can Softline Ecommerce handle customer support as well?

Yes, Softline Ecommerce is helping companies improve their customer experience with the most efficient technical support service. We even received the "Best Customer Experience Team" award from CX World AWARDS for outstanding customer satisfaction.

Here’s what our world-class customer service provides: ● Experienced customer support specialists, ● Handling of declined payments, user refund requests and subscription renewals, ● Shopper support in multiple local languages, ● Multiplatform service through phone, online chat and e-mail, ● 24/7 phone and chat availability, ● Level 1 technical support expertise.

How much does Softline Ecommerce platform cost?

We have a very competitive all-in-one ecommerce platform to helps you optimize and accelerate your online sales globally.

The basic pack starts from 5,99% of revenue. We do not have hidden fees and we receive a commission from paid orders only. So it is in our best interest to lower your fraud rate, refund rate or chargeback rate as much as possible.

If you need more information, you can contact us through the request form on our website, and we will find the best solution for you.

Why do you offer so many payment methods? Is it really important to have local payment methods?

According to our analysis, 70% of people leave the cart without paying if their preferred payment method is not available.

We offer more than 200 payment methods (including local alternatives) and a flexible user interface customization in order to maximize your sales and improve your customers’ satisfaction.

How do you fight fraud?

Fraud is unfortunately an ever-growing curse for online merchants. It increased by 33% last year alone, and it doesn’t seem to be slowing down.The global COVID-19 pandemic and the digital migration that accelerated as a result brought a vast array of business opportunities to online merchants, increasing their pool of potential customers; but it also brought some threats, with credit card fraud significantly increasing during that same period.

Softline Ecommerce uses a next generation AI-based fraud minimization technology that allows our clients to keep very low fraud rates of around 1.2% on average in 2020.

Do you have well-known customers?

We now have more than 300 clients all around the world that trust us to grow and optimize their online sales in more than 50 different countries.

Some of those clients are Google, Avast, ABBYY, Acronis, Parallels, Dr. Web, Kaspersky, etc. Will you be next?

How can I contact you?

If you want to conquer new markets successfully, you can contact us on our website, via LinkedIn or email (, and we will be happy to discuss what we can do together.


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